Once you decide what kind of trade show display you need, from trade show flooring to business logo canopy, the next thing to consider is its design and setup. The average visitor spends less than three seconds looking at your trade show display, so your design must quickly grab attention. You want your graphics to grab people’s attention, but they also shouldn’t take up too much of their time. If you’re including text, be sure to use large letters, and keep the message clear and concise. Let trade show visitors know who you are, what you do, and how you can help them. Avoid complex explanations or elaborate descriptions of the company; instead, focus on messages that will prompt visitors to stop at your booth, trade show carpet where you can explain everything they might need to know.
The impact of your trade show display hinges upon the different elements of your design this includes your trade show carpet, sample products, promotional products, business cards, brochures, logo mats and lead cards.